What Is Firefly Pix? A web-based documentary film distribution company that leverages the internet to empower audiences to participate in public policy debate.  At the intersection of digital media and activism, FireflyPix is accessed through an aggressive campaign of internet links, academic lectures and traditional media promotion.  Here, topics covered by documentary films are presented in depth, with ongoing blogs designed to inform.  The films have one critical common thread ­ through character-driven storytelling, they illustrate local struggles that tackle important issues of national and international significance. Why A Social Action Film Network? Issue-based filmmaking is a critical means of communicating to a wide audience.  Traditional media outlets shy away from producing and/or broadcasting these films.  The web, however, is a powerful avenue for distribution of these films.  FireflyPix exploits this new media approach, and sets a stage "where interaction results in action." How Do I Get Involved? Participate in discussions; get involved on local, national and international levels; read transcripts, view footage, and respond; and purchase DVD¹s and talking-points for hosting house-parties around the critical issues of our times. Use your blogs to fine-tune project goals; reach out to the funding public; engage in discussions with important players around the issues; and sell DVD's to an eager audience. Tell Me More! Send us your email address... we'll keep you in the loop.

Featured Film "American Coal" illustrates the types of challenges the nation faces as we look to implement policy changes at the dangerous intersection of energy demand and the environment. Coal is the future of energy in America. Already providing more than half of US electricity, coal is a domestic source that serves our heightened national security interests. It is this country's basis for the production of hydrogen fuel cells for emissions-free driving. It is a focal point of new emissions-controlling industries including clean coal technologies and cap-and-trade schemes. And it is cheap and abundant, with reserves projected to last over 200 years. However, current patterns of coal extraction and electricity production are irreversibly harming the natural systems that sustain life, exacerbating economic inequalities and threatening human health and the survival of local cultures. In the wake of Iraq, major hurricanes and increased energy demand, American Coal will be released at the most critical time for energy policy debate that our nation, and in fact the world, has ever seen. The film drives towards a collision between our energy demands and protection of the environment, and is certain to be a landmark work cited by policymakers, activists, and concerned citizens for some time to come. Read The Blog >>